Micheldever Feature on BBC Breakfast TV
Micheldever Tyre Services and the AA, teamed up with the BBC to produce almost 18 minutes of BBC news coverage on Saturday 31 October. The coverage began on BBC 1, centring on the estimated 3.6 million illegal tyres running on UK roads, and was repeated on BBC News24 and the BBC website.
The BBC Breakfast news team filmed at the Micheldever’s Hampshire site, interviewing CEO Paul Fox, Marc Ainslie and a customer and pointing out the very real dangers of driving on bald or defective tyres.