A Conti 4×4 Tyre for Every Customer
Given the wide assortment of 4×4 tyres on the market, how can a dealer best advise the customer to make sure they are satisfied with their choice of tyre? According to Continental, there are two key areas to look at: Product knowledge and knowledge of customers driving habits. By identifying the needs of a customer – for example, how they use their vehicle and where they take it, a retailer can then match the tyre requirements so customer ends us with the right tyre for their needs.