Monarch: At Home in a Niche Market
Ever since tyres first rolled onto the scene, there has also been a need for tyre repairs. For users of earthmover tyres, which are often used in intense operating conditions, tyre repair represents a particularly substantial contribution towards the maintenance of their value – the costs incurred with these tyres can quickly amount to a high five-digit figure. Since the early 1970s British company Monarch Vulcanising Systems has entirely dedicated itself to this niche market – with continued success, as company president Toni Elderfield shared during Tyrexpo Asia.