Safety First a Goodway to Go
In Tyres & Accessories’ September 2008 Retreading Special, Goodway Rubber Industries, the Malaysian retreading compound and materials supplier, spoke at great length about its continuing mission for safety within the workplace and its concern for the wellbeing of its staff, culminating in its Nilai factory’s attainment of OHSAS 18001 certification. In the time since then, this attention to safety has been reflected in the company’s products, specifically with reference to its Supercool-branded flagship retreading material, which has been given the new tagline, “Engineered For Safety”. Despite the current economic turmoil, Goodway says that its trademark brand registered growth last year, stemming from well-positioned branding efforts and aggressive marketing strategies. Indeed, the company is optimistic that the financial woes could represent it – and retreaders in general – with a significant opportunity.