Yokohama Launches ENVigor ‘Grand Performance’ Tyre

Yokohama Tire is releasing a new all-season line-up in North America. Known as the AVID ENVigor, the tyre is described by Yokohama as a ‘Grand Performance’ tyre that is “quite possibly the most complete tyre ever created.” Upon its launch in March 2010 the new range will be available in 69 sizes for saloons, coupes and SUVs – making it one of the largest tyre launches in the company’s history. The ENVigor will replace Yokohama’s AVID H4s/V4s and W4 ranges.

“ENVigor is unlike any product the industry has developed to date,” said Dan King, Yokohama vice president, sales and marketing. “Only ENVigor delivers collectively all the performance and environmental attributes in a single tyre that a new category virtually had to be created for it: Grand Performance. It provides excellent traction and handling, enhanced comfort and treadlife – all while delivering remarkable gas mileage. It’s quite possibly the most complete tyre ever created.”

The ENVigor features adaptive 3D sipes intended to help maintain water and winter traction; angled groove walls and circumferential grooves for hydroplaning resistance; a tapered centre rib and unibloc shoulder for stiffness; a six-pitch tread variation for reduced pattern noise; groove-in-groove technology for reduced uneven wear; and a silica compound for fuel efficiency.