Michelin to Bring Bigger, Better Media Centre to NAIAS

The North American International Auto Show in Detroit gets underway on January 11, and the 2010 exhibition marks the 22nd year of Michelin’s sponsorship of the show’s official facility for journalists and other media representatives. For the 2010 Detroit show the Michelin Media Center has grown to 27,500 square feet and accommodates 600 working desk spaces. Each desk features electrical and hard-wired, high-speed connections to a robust fibre-optic network for working media. In addition, the 2010 facility includes an expanded photo centre, media lounge, and additional team tables customised for the needs of new media.

“There is a tremendous amount of news made each year at NAIAS with concept and production vehicle introductions, top executives, designers, technology developers, analysts, and government officials all making news,” said Michael Fanning vice president of Corporate Affairs, Michelin North America. “The goal of the Michelin Media Center is to help each journalist have the infrastructure and support they need to cover the show and all of its aspects.”

In addition to the Michelin Media Center, the expanded TVS broadcast centre adds another 5,500 square feet to bring media services at NAIAS to 27,500 square feet, a floorspace that Michelin comments is “dramatically more” than any major international motor show.

“Innovation at NAIAS doesn’t stop at just the vehicles on display,” said Doug Fox, chairman of the 2010 North American International Auto Show. “The Michelin Media Center is an example of adjusting to the customer’s needs – the nearly 6,000 international media that come to the show to share the latest product and industry news in the world.”