Euromaster Introducing Franchise System in Germany

Following on from its successful activities in France, Italy, Poland and the Czech Republic, which began in summer 2009, Euromaster is rolling out plans to expand in the German market through the introduction of a franchise system – and the company reports that numerous tyre dealers have already shown interest in working together with the tyre and wheel service provider.

“We would like to gain market share and further strengthen our position as number one in Europe,” explained Alexis Garcin, managing director of Euromaster Germany and Austria. “Furthermore, with the expansion we can better meet our customers’ needs.” Along with the usual factors, reports Euromaster, the business concept behind its franchise system is based upon three success factors: Intensive and qualitative support, first class access to fleet and leasing customers plus innovative marketing concepts.

Euromaster operates more than 300 service centres throughout Germany and around 1,700 throughout Europe. “We look forwards to the future with complete optimism and will make our know-how available to our [franchise] partners with immediate effect,” added Garcin.