DriveRight Partners eBay

DriveRight has partnered with online sales giant eBay, introducing eParts as a feature of any eBay Store involved in wheel and tyre sales. Searching for products is now easier for online shoppers, reportedly resulting in superior conversion of eBay traffic for store owners.

With more wheel and tyre retailers launching websites to attract online shoppers, eBay stores are a popular way to manage web-based sales. DriveRight’s Tyrefit product behind eParts allows smaller sellers to leverage their eBay stores to even greater effect, providing their customers with an enhanced search function to locate a wider range of suitable aftermarket product for their vehicles.

Although eBay store owners have always had the ability to list wheel and tyre product by brand and size, the challenge for consumers was finding alternative fitment options and pricing. Potential buyers were largely limited to having to visually check the size of their car’s tyre before entering as search criteria on their preferred supplier’s eBay store. Yet many could not be sure it was in fact the correct size currently on their vehicle. Over one or more changes of tyres the size may have vastly fluctuated.

Prior to DriveRight supplying accurate fitment data to eBay, there was a chance consumers were unknowingly browsing a limited range of stock available. There may well have been other product that would have been a suitable substitute, yet without an OEM size reference; the average consumer had no way of telling if they had other options.

DriveRight director Richard Bailey summarises the development:  “The eParts product was designed as a tailored enhancement to the conventional eBay store, one that we are confident will drive extra sales and lessen returns for online retailers.”

The mechanics of eParts are straightforward. DriveRight, through eBay, provides store owners with an interface as an ’attachment’ that offers shoppers the ability to enter their car’s make, model, engine size and year to return a list of potential wheel and tyre product suitable for the vehicle.  In some regions the process is even more refined, with motorists only needing to input their vehicle registration mark.

Retailers can then match their pricing information to the list of product suitable, giving their customers the opportunity to quickly compare product and price amongst the various brands and styles available.

With online stores being used by tyre retailers to complement their bricks and mortar outlets, the eParts development is not only a significant enhancement for a new company entering the market, it has the added benefit for existing eBay store owners wanting to make their product even more accessible by improved search functionality.

DriveRight is currently expanding eParts to include OE brake pad fitments paving the way for eBay store owners to further streamline the selection process and offer a greater range for eBay shoppers in the market for aftermarket brakes.   

DriveRight’s database has been compiled after 14 years of calculating a vast range of vehicle original fitment specifications that have been matched to an extensive file of comparable tyre, wheel and brake products.