Alliance Europe Opens New Head Office

Alliance Tire Group has selected the Netherlands town of Halsteren as the location for Alliance Europe BV’s new office, commenting that the site positions it well to ensure improved responsiveness and to serve the market in a quick and reliable manner. The company adds that the move to a new office “facilitates the group’s ability to provide excellent customer support and sales services to its European business partners.”

 “Part of our mission is to expand our worldwide sales & support teams and establish long term partnerships to ensure customer’s satisfaction,” said Angelo Noronha, Alliance Tire Group vice president, Marketing. “Expanding our presence in the European market and opening the new Alliance Europe BV office in the Netherlands demonstrate our determination to keep this commitment and to improve the range and quality of the services we provide.”

Mr. Noronha’s appointment to the position of vice president, Marketing, is also a recent one. His most recent role before joining Alliance was as general manager, Sales & Marketing at Asia MotorWorks, a position he held since November 2007.