3rd-Gen Bridgestone Run-Flat OE on 2011 Toyota

When Toyota begins shipping its North American market 2011 Sienna minivan, certain models in the range will be fitted with Bridgestone’s latest run-flat technology as standard. Bridgestone Americas Tire Operations has announced the selection of its Turanza EL400 run-flat tyres as an OE fitment on AWD variants of upcoming Toyota line-up. The Toyota Sienna AWD thus becomes the first vehicle in the world to be fitted with this third generation of run-flat technologies.

Like earlier run-flats, this new tyre still allows a vehicle to be driven up to 50 miles at speeds up to 50 mph after a complete loss of air. This latest design from Bridgestone, however, provides a more comfortable ride – Bridgestone reports it is comparable to that provided by traditional touring tyres.

“Premium technology for the whole family makes the Bridgestone brand and Toyota the perfect combination,” said Mike Martini, president, Original Equipment, US & Canada Consumer Tire Sales Division, Bridgestone Americas Tire Operations. “We are proud Toyota has chosen to equip its All Wheel Drive version of the next generation Sienna with a Bridgestone run-flat tyre featuring our new 3G RFT technology.”