Today is Pirelli Calendar Launch Day

Regardless of whether you view ‘girlie calendars’ as art worthy of prolonged admiration or frown upon the exposure of bare flesh, there’s no denying the influence the Pirelli Calendar – the ‘Cal’ to its friends – has imparted upon the genre. In Pirelli’s own words, the Cal is “the icon of Pirelli's communication. A symbol that for over forty years not only celebrates female beauty, but also celebrates the complexity of an art that has been able to transform itself over time.” This evening, the 2010 edition of the famous wall adornment will be launched in London – bookmark tyrepress.com to ensure you don’t miss our coverage of the prestigious event.