Stapleton’s Launches Primewell Key Dealer Programme

The Primewell range of tyres is manufactured by GITI Tire, one of the world’s top ten largest tyre makers. The Chinese manufacturer produces a complete and modern range that is exported to over 100 countries. In the UK Primewell is exclusive brand of Stapleton’s Tyre Services, and the distributor has recently launched its Primewell Key Dealer Programme.

The Primewell Key Dealer Programme is a loyalty scheme aimed at rewarding loyal customers and includes many benefits to those registered on the programme. According to Stapleton’s, members will benefit from preferential purchasing prices, personalised rebate scheme and in-store support such as point-of-sale material, leaflets, banners, posters and branded clothing and merchandise.

“The Primewell range is one of the best quality brands on the market and we are very pleased to have added it to our list of successful and popular key dealer programmes,” said Steve Parker, Stapleton’s trading director. “The dealer programme is our way of rewarding and supporting those customers who consistently support the Primewell brand. By offering their commitment to purchasing from Stapleton’s, we will provide a range of benefits to support their business.”

Three patterns are currently available in the Primewell range, the PZ900, PS830 and PS850. The PZ900 is a UHP tyre made with a silica tread compound and is available in 41 sizes between 15 and 20 inches. It has a W speed rating and its benefits include wide shoulder blocks to improve steering control by reducing tyre distortion and increase road contact while cornering. The UHP PS830 has three circumferential tread grooves to provide excellent handling and wet performance. It is available in 39 sizes between 13 and 17 inches and in speed ratings T, H and V. The PS850 is a comfort range tyre and is available in 16 sizes between 13 and 15 inches, with speed ratings of S and T.  Features include lateral groove and multiple sipe arrangement for efficient water evacuation and superior traction.
Stapleton’s invites interested parties to find out how they can benefit from joining the Primewell Key Dealer Programme by phoning the company’s sales office or by visiting the www.stapletons-tyres.co.uk website.