Signal Extraprise Opens New Europe Office

Last month tyre and aftermarket systems supplier Signal Extraprise opened a European office with the UK and Irish markets the primary focus. Since 1992 Signal Extraprise has developed information systems that support tyre outlets and auto service centres across North America.

In 2006, Signal reportedly set out to create a revolutionary product, targeting all tyre and vehicle-servicing enterprises in the automotive aftermarket. That work culminated in 2009 with the launch of eXceed an offering designed to help service providers to remake their businesses based on the very different marketplace they face now. Instead of, for example, focusing on the mechanics of ordering, quoting, work orders and the like (which are all still important and included), Signal built a technology to help the dealers transform their stores into engines of growth and profitability.

With more than 30 US national tyre distributors and nearly 15,000 downstream retail outlets now using Signal technology, Signal Extraprise is a leader in the provision of critical business processing for the effective management of a tyre and auto centre business. eXceed is still very new, but has already had success with Best One Group, one of the largest tyre and automotive distribution businesses in the US. Best One has 230 company-owned retail outlets, over 14,000 downstream retailers, and about 36,000 ‘affiliated dealers’. They are believed to be the largest Bridgestone distributor in the World.

Signal Extraprise offers three products in its range to tyre distributors, tyre dealers and auto service centres (eXceed Wholesale, TireTrader and eXceed Retail). These applications are designed to overcome many of the obstacles to growth and greater efficiency in today’s business environment.

“Organizations that introduce these solutions derive benefit by capturing more business from first time or casual callers, by tethering existing customers and by ensuring the customer always knows what his/her vehicle needs next and that parts/tyres are available when required,” Signal CEO AJ McKenna commented.