Pirelli Returns to its Roots With 2010 Calendar

The 37th edition of the revered Pirelli Calendar was presented to the world at its London launch on November 19. Those fortunate enough to receive a first glimpse of the 2010 incarnation of ‘The Cal’ at the Old Billingsgate venue were treated to a visual banquet of 30 images produced by American photographer Terry Richardson, a man Pirelli describes as an “enfant terrible” known for his provocative and outrageous approach.