Orange Electronic to Hit the NA Market

Norstar International, Orange Electronic Taiwan and a group of investors have launched Orange Electronic North America LLC. According to reports, the new company will assume control of the North American marketing, sales and distribution of Orange Electronic Taiwan’s TPMS products. “We have been working with Orange Electronic as a distributor for the past two years and were impressed by their high quality products and innovative solutions,” said Steve Norris, president of Norstar International and Orange Electronic North America.

Tire Review reported that Orange Electronic products had been available in North America previously, but the company suspended its relationship with its previous distributor. “The goal of Orange Electronic NA is to brand ourselves as the highest quality TPMS replacement company in the North American market. We have spent millions of dollars on R&D and quality systems to ensure that our products are the market leaders,” said Orange Electronic Taiwan president Aliber Hsu.

Orange Electronic is launching new products at the SEMA Show, including the Orange Programmable Sensor System (OPSS) and a GPS/TPMS integrated aftermarket kit.