Nokian Launches North American Market All-Season Tyre

North American motorists on the hunt for all-season tyres now have a greater selection to choose from following the release of the eNTYRE from Nokian Tyres. The Finnish company describes its new tyre as a premium product designed specifically for the North American market following input from its dealers. When setting out to design the eNTYRE, Nokian reports adhering to the concept of providing drivers with a ‘green tyre’ that provided ultimate in safety, driving comfort and performance.

Several Nokian tread design innovations have been added to the eNTYRE mix, including Splash Stopper, Cooling Edge, 3D Sipes, and Polished Grooves. The resultant product thus offers, says Nokian, excellent wet grip, a smooth and quiet ride, long wearing tread life and great handling properties. The tyremaker adds that the eNTYRE provides superior winter grip when compared to other premium all-season tyres, plus low rolling resistance.