Goodyear Chooses CEVA as Logistics Partner in Turkey

Goodyear’s Turkish operation, Goodyear Lastikleri, has selected Ceva Logistics to handle its logistics requirements. Ceva Logistics will provide Full Truck Load (FTL) and Partial (LTL) distribution services from the tyre maker’s factories in Adapazari and Izmit, near Istanbul, to dealers and OEM customers throughout the country. All distribution process will be visible by Goodyear via a web based track and trace system.

“We believe that our unique one-way distribution network was one of the key elements that motivated Goodyear’s choice to choose CEVA as a logistics partner,” commented Aslan Uzun, CEVA’s general manager for the Turkey and Balkans. “We presented a perfect match-up for them with regards to the strategic location of our branches throughout Turkey and the effective micro distribution to other customers. Our tailored-support and distribution experience with Goodyear in Spain, Greece and Italy gives us confidence that the future efficiency improvements we have proposed in Turkey will enable us to meet any urgent demands.”