Federal's First Asymmetric HP Sport Tyre

Federal has introduced the 595RPM; the company's first ever asymmetric tyre engineered particularly for passionate driving enthusiasts and aimed at drivers of sports sedans, providing new levels of performance and luxury. Development of the 595RPM utilised computer simulations in a range of conditions to optimise a rounded tread profile for a quiet and pleasant ride.

Four drainage grooves provide improved stability, while maintaining a consistent footprint in wet. The asymmetrical tread pattern enhanced within the inner and outer shoulder areas ensures a smooth pace, with efficient water displacement to reduce the risk of aquaplaning and decrease rolling noise without affecting controllability.

A sloped Radius Gradient (SRG) evenly spreads out the stiffness of the blocks to prevent irregular wear. A more equal distribution of pressure across the entire contact patch improves cornering capability under extreme manoeuvring. The result is an asymmetric tyre that incorporates comfort, sportiness and safety.

Other advantages include a jointless nylon band and steel filler reinforcement for excellent high speed uniformity. The use of the “595RPM” emblem displayed on the centre rib provides an artistic visual identity, delivering distinction and exclusivity to the vehicle.

Marketing back-up for the new tyre includes a dedicated printed brochure with an easy-to-use layout, aimed at consumers and international dealers. The new-look of sales literature is designed to reflect the direction in which the Federal brand is heading – aesthetics, fashion and speed. The clean, professional design along with a dynamic photographic emphasises the brand’s high performance and high quality attributes.

The key slogan “My Tyre, My Life” at the beginning of the brochure, cited by Federal Group C.E.O. Shu Jam Ma is followed by a written statement which goes: “I am serious about performance. That is why I prefer the 595RPM over the original factory tyres. You will feel the difference.”

The 595 RPM is initially available in five sizes: 255/30ZR21, 225/35ZR19, 285/35ZR19, 225/40ZR18 and 215/45R17, with more sizes to come.