Federal Sends Mascot Around World for 2010 Calendar

Feddi, the cheerful corporate mascot of Taiwanese tyre manufacturer Federal, has been preparing for the new year by readying himself for a variety of excursions to top tourist destinations depicted in the new 2010 Federal Calendar. The full-colour calendar highlights the World’s most visited attractions on a monthly basis. Feddi clearly wishes to fit in, since his outfits for circumnavigating the globe include several national costumes, showing – in his inimitable style – Federal’s desire to continue to strengthen its brand name worldwide.

Federal released a statement for the press on the occasion of the promotional gift’s launch: “Being the official mascot for Federal Tires, [Feddi’s] contagious smile and affability serve him well as Federal’s “Goodwill Tourism Ambassador” to venture into new horizons, guiding audiences to explore the world’s most fascinating travel destinations in various views and landscapes. We’ve compiled a number of handpicked city icons across 12 countries alphabetically from places include Australia, Brazil, China, Egypt, France, Japan, Russia, Taiwan, Thailand, UAE, UK, and USA.”

In addition to the glamorous shot of each location, Federal has inset a picture of one of its products, promoting its catalogue alongside the Feddi-led branding. The calendar will be allocated to Federal international distributors on a limited basis.