CTNA, Hoosier to Pool Performance Tyre Know-How

A partnership initiated between Continental Tire North America and Hoosier Racing Tire carries the hope of taking the convergence of the high performance street tyre and racing tyre industries a “significant step forward.” On October 30 the two companies announced their intention to invest “substantially” into a strategic alliance involving marketing, business and research and development. Specifically, the two companies have assembled a “team of industry veterans” who now become the driving force behind the collaborative marketing, product development and implementation process.

“This partnership will open the door for endless opportunities, which will benefit both companies,” said Bill Caldwell, vice president of Sales and Marketing at Continental Tire. “The combination of Continental’s expertise is in performance street tyres, and Hoosier’s industry leading technology in race tyre development will allow both companies to compete in new market segments.”  Joerg Burfien, director of R&D – Americas, Continental Tire, added: “The exchange of technologies will result in increased levels of performance in future product developments for both companies.”

Hoosier Racing Tire’s vice president of Sales and Marketing, Dennis Sherman, believes the agreement “benefits both organisations by affording opportunities for deep collaboration in marketing and business development.” This collaboration, he continues, will allow Hoosier to “rapidly deliver high quality products to consumers who are simply demanding the best tyre for their investment.”