Conti Names New Saudi Arabia Tyre Sales Partner

On November 4 Continental AG announced the formation of an exclusive partnership covering the sale of its passenger car, light commercial vehicle and truck tyres in Saudi Arabia. This role will now be handled by Almutlak Trade & Industries. Continental reports its new MENENA business unit will focus upon business in the Near and Middle East and North Africa, a concentration of effort the German tyre major describes as “another logical step in building up a sales network.”

The head of marketing & sales for Conti’s replacement business in Europe and Africa, Dr. Hartmut Wöhler, commented on what is at stake in this partnership: “As market leader in the European passenger and light truck tyre business and number three in the European tyre business, we want to gradually establish a solid sales basis in the Arab world as well. Saudi Arabia is one of the major markets in the region and a key market for us. We are confident that in Almutlak we have found an ideal strategic partner for the marketing of our complete Continental brand portfolio. Almutlak already runs an established network of tyre outlets and is experienced in the sale of our tyres.”

Dr. Mohamed Al Mutlak, managing director of Almutlak Trade & Industries noted: “We are quite proud to be Continental’s exclusive sales partner in Saudi Arabia. All around the world, Continental brand products stand for sophisticated and dependable high-tech performance. We have already been selling Continental tyres in the last years and can build on this experience. We look forward to the future cooperation and to expanding our mutual market share in the region.”

“We envision excellent growth prospects – especially for our Continental premium brand products – in this region, with a population of well over 200 million. And we intend to cash in on this step for step,” stated Martin Buday, in charge of Continental activities in the MENENA region.

Almutlak Trade & Industries is based in Jeddah, Saudi Arabia. The company, founded in 1965, is part of the Almutlak Group and boasts a workforce of 586. In addition to selling tyres, Almutlak produces and sells trailers, vehicle parts and filters. Currently Almutlak operates six tyre outlets in Saudi Arabia.