Conti Kicks Off World Cup Contest

To liven up the journey along the road to next year’s football world cup, sponsor Continental AG has launched a new contest on its www.contisoccerworld.co.uk football website. The ‘ContiFanContest’, which can be tackled in any of four languages, is a video contest in which six of eight tasks on offer must be completed. The main prize for all qualifying participants is one of 11 sets of three day all-inclusive trips for two to the 2010 FIFA World Cup in South Africa, including flights, hotel accommodation, a safari and tickets for a match in Johannesburg. The ContiFanContest will close on 04 December 2009, the date on which the groups will be drawn in South Africa for the 2010 FIFA World Cup.

“Football fans from around the world can use the VideoContest to show us how they support and cheer on their (national) team,” commented Dirk Rockendorf, Conti’s head of eBusiness for passenger and light truck tyres. “It’s pretty easy to take part: simply film a short video, upload it to YouTube and submit it to our ContiSoccerWorld page. Other users can then view and rate the videos either on ContiSoccerWorld itself or at www.youtube.com/contisoccerworld.com.”