Brityrex Countdown: Shandong Wanda Boto Tyre to Exhibit
One of the features of next October’s Brityrex Int’10 exhibition will be the presence of several Chinese tyre manufacturers and distributors. Many of these companies may be new to UK and European tyre buyers, but all will share the same objective of increasing their brand awareness and penetration of the British and European markets. Among the first time exhibitors at Brityrex Int’10 will be Shandong Wanda Boto Tyre, a leading manufacturer of radial truck, bus and OTR products with an annual production capacity exceeding 1.5 million truck and bus units and 30,000 radial OTR. The company employs more than 2,000 staff and has fixed assets exceeding US$300 million.
Wanda Boto’s development strategy has drawn heavily on the best in international technology and test equipment, imported from suppliers in Germany, America, Japan and Holland. This underpins the quality of its production and is reflected in achievement of quality standards such as ISO9001, China’s C.C.C, and DOT, ECE, G.CC and Imetro.
The company already exports to more than 90 countries and its ambitions for Brityrex Int’10 are very clear; to build awareness of Boto brand OTR and PCR tyres; to establish trading relationships with UK and European wholesalers and to launch new PCR and LTR ranges at the show.
Earlier this year company representatives told Tyres & Accessories of the company’s plans to build a 15 million tyres/year PCR production plant. In light of the difficult financial context of this announcement, the size and scope of the plans really stand out. Market observers will no doubt be keen to find out how these expansion plans (and their related distribution plans) are progressing.
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