Britannia Tyres Unveils Coventry Centre Makeover

Britannia Tyres, part of Bridgestone’s First Stop tyre service network, has refurbished the reception of its Coventry Centre. Following significant investment, the company says that the reception area gives customers a modern, comfortable environment. The group’s Nuneaton, Hinckley and Derby centres have just taken the top three places in First Stop’s Elite Business Development Programme, designed to help First Stop dealers deliver the highest possible levels of service. Centres are rated by mystery shoppers, monthly mystery phone calls and a detailed audit from a Business Development Manager.

Mike Rogocki, owner of Britannia’s Tyres said: “We have so many customers and we want to offer them all a premier service at every level. Not just when it comes to the expert attention we give their tyres, but also to the way they feel when they walk through the door. Our refurbished reception area shows that we care as much about them as their car.”

As a reward for their outstanding scores, Rogoki and Nuneaton depot manager Andrew Fairley were taken to Italy for a Ferrari factory tour. Two other members of the team were given high street vouchers and a Palmer Sport driving experience. Dan Woodward, retail marketing analyst for First Stop, described how rewarding the best-performing teams strengthens the network as a whole: “Ultimately, when the centres have something to aim for, it can only lead to happier, more loyal customers. When we give our network a reason to go above and beyond in every aspect of their service – from taking a phone call to helping someone choose the right performance tyres – people will drive away from their local First Stop centre feeling that they’ve taken their car to a trusted team of professionals.”