Ashcroft Appointed Conti UK & Ireland Truck OE Manager

Continental Tyre Group has appointed Steve Ashcroft to the role of OE manager for its UK & Ireland truck tyre business. In his new position, Ashcroft will liaise directly with both manufacturers and fleets on all OE truck and trailer activities. Commenting on his appointment, Ashcroft commented: “It’s an interesting time to be taking on the OE Manager role, but my years of experience as well as the insight gained from working in both the manufacturing and supplier side of the business, I’m convinced will be of great benefit.”

Ashcroft’s time in the commercial vehicle industry began when he left school, and now has over 33 years in the business. He started his career with Leyland Trucks, where he worked closely with the research and development team on military business with the MoD.  Ashcroft then moved into a sales role with DAF International, covering business in South America and the Caribbean, before joining Continental in 1991 as commercial sales manager. Since then, he has held a number of regional and fleet sales manager roles, and in 2002 joined the OE business unit as development manager for the OEM and Vehicle Dealerships.