Wincanton Establishing Direct Imports Capability for Micheldever

Micheldever Tyres has appointed logistics services provider Wincanton Plc to set up a direct import and trunking solution for the business. This arrangement will see a portion of an existing Wincanton site in Kettering, Northamptonshire set aside as a ‘direct import centre’ for Micheldever. From here more than 50,000 tyres will be shipped to wholesale distribution centres throughout the UK, which in turn will supply 22 per cent of the national tyre market. According to Wincanton, the new solution will reduce lead-times onto site following arrival at the port plus reduce product movement and handling across the network.

“The move to working with Wincanton was a logical one due to its expertise in container management together with the existing infrastructure and ability to streamline our container operations,” said Dave Haddock, logistics director at Micheldever Tyres.

“We have a proven capability of developing innovative import solutions and were able to demonstrate to Micheldever Tyres the areas in which we could improve the efficiency of its business,” added Wincanton managing director Martin Taylor. “With one in five tyres on UK roads supplied by Micheldever, this new contract is one that has significant potential for growth for the benefit of both companies.”