New Yokohama Website Almost Ready

Make a note on your calendar – its only three more sleeps until Yokohama Rubber’s new global tyre business website goes live. While Tyres & Accessories hasn’t enjoyed the benefit of a sneak preview beyond the image shown here, the Japanese tyremaker discloses that the new site will give visitors an even wider range of company information than the previous incarnation. What’s more, Yokohama says the site content has been enhanced and the design ‘dramatically’ updated.

On the opening page, a full-screen video shot from a car travelling down a highway is intended to convey the sense of speed associated with Yokohama’s tyres, the company continues. From this start point, visitors are guided to any of five areas: “Corporate,” “Main Products” “News” and “Content,” along with “Yokohama Worldwide,” which provides links to the sites of group companies around the world. A broad selection of information on Yokohama Rubber’s activities, from corporate and product information to motor sports, IR and CSR is also available.