New Look, Logo Launched by ASA Tire Systems

(Tire Review) ASA Tire Systems has an all-new look, launching a fresh logo – its first revision since the company was formed 30 years ago. The software provider said the new look integrates elements from its TreadX, TireMaster and AutoRepairMaster products to create a more modern look. ASA Tire Systems said work on the new logo began after it launched a redesigned website last year. “The new look for ASA continues the evolution of our brand and brings our product lines closer together in the software suite of ASA Tire Systems,” said Wayne Croswell, president. ASA Tire Systems said it will fully integrate the new look by the end of the year.