Michelin Educates Large Fleet Customer, Lloyds TSB Autolease in Tyre Safety

Michelin recently held a three-day event in association with ATS Euromaster at the Motor Industry Research Association (MIRA) for one of its largest fleet customers, Lloyds TSB Autolease (now LEX Autolease). The objective, says the tyre-maker, was to raise awareness of the importance of tyres and tyre pressures in terms of safety and environmental impact. Each day, 25 of Lloyds TSB Autolease’s customers visited the test facility in Warwickshire to take part in interactive workshops covering subjects including tyre wear and damage, tyre construction and the steps Michelin is taking to reduce the environmental impact of its tyres throughout their life (from rubber plantation to disposal).

The workshops were followed in the afternoon by wet and dry track activities. On the dry track, guests were taken through handling tests using loaded Ford Transit Connect vans, comparing the differences between laden and unladen tyre pressures; a ZP run-flat tyre demonstration using a BMW 1 Series; and a handling demonstration of Porsche-approved ‘N’ spec Michelin Pilot Sport 2 tyres fitted to a Porsche 911 and a Panamera Turbo. Meanwhile, on the wet track, guests were shown coast-down and wet braking tests comparing Michelin Energy Saver tyres with a competitor’s tyres; the negative effects of not fitting new tyres to the rear; the effects different tyre pressures have on a car’s handling; and a wet handling demonstration using a BMW M3 fitted with Michelin Pilot Sport 2 tyres.

Michelin stated that the event was very well received by all attendees, some of whom commented on how valuable the day was and how it has completely changed their views on the importance of tyres and their maintenance. Tyre Safety Month, designed to do just this for the public at large, continues throughout August.