Bike Tyrestore Sees Increase in Online Ordering

Increasingly, observes Birmingham-based wholesaler, Bike Tyrestore, customers are registering for access to their online enquiry and order service, at ‘YOUR Online Warehouse’, where pricing and stock can be viewed, and orders placed at any time. “With 75 per cent of BTS customers now using this facility, they reckon it is certainly the way forward!” says BTS joint-MD Peter Smith. The company also offers a freephone number, over which the customer service team is on hand to provide support, and take orders, for next day delivery, up to 17:45 on Monday to Friday.

The company claims to be “The UK’s Favourite Motorcycle Tyre Wholesaler”, an assertion the company backs up with its status as the leading UK trade supplier for market-leader, Bridgestone’s products. BTS is also the major UK trading partner of Michelin, Dunlop and Pirelli/Metzeler. It says that it also has a relationship with Avon, which stretches back 90 years to the company’s beginnings in 1919. BTS is also proud to be UK Trade Supplier for the ‘SAVA’ range, produced in Slovenia.

BTS maintains that its mission is to “raise the profile of motorcycle tyre sales, so that the astonishing technology applied to today’s motorcycle and scooter tyres can be properly appreciated.

Beyond the basic essential of carrying and delivering next-day “massive numbers of powered
two-wheel tyres, many of which are ordered in line with three-month forecasts, BTS brings its customers: Customer Loyalty rewards, at its dedicated web-page, Free bike track days and product launches in collaboration with the leading manufacturers, account managers in the field, Motorcycle sport hospitality, A vibrant website at www.worldofbiketyres.com, and its weekly e-newsletter, showing its commitment to e-Commerce.

New customers can open accounts and register for online warehouse access on the website. Smith states confidently that “users will find that they don’t need to try to anticipate riders’ requirements and carry large amounts of stock, since BTS will be able to deliver tyres on the next working day. Supporting his bold claims, BTS received the motorcycle industry “Best Trade Service” award in 2008, and
“Merit” award, in the same category, during 2009.