Are Changes Afoot for Bib?

(Tire Review) Rumours are swirling about an early morning press event today where Michelin will unveil its initial global ad campaign prepared by TBWA/Chiat/Day. Hinted at in the media invites was a “striking transformation” for the iconic Bibendum – the Michelin Man. Little other information was available, leading to conjecture that the cartoon character might undergo another diet; a few years ago, Bib was slimmed down and re-shaped to look more fit. Or it could be much ado about nothing.