UA, SEMA Together on Accredited Seminar

(Tire Review) The University of the Aftermarket and SEMA are collaborating on an accredited marketing program. University of the Aftermarket has accredited the SEMA “Online Marketing Conference,” a day-long business marketing workshop that will take place on Monday, Nov. 2 in Las Vegas, the day before the SEMA Show opens.

Those attending the conference will be able to earn continuing education units that can be applied to their AAP (Automotive Aftermarket Professional) or MAAP (Master Automotive Aftermarket Professional) certificates.

“We have been looking for opportunities to work in partnership with SEMA in promoting the value of results-oriented industry education, and the Online Marketing Conference is an ideal fit,” said University of the Aftermarket Director Brian Cruickshank. “eMarketing is one of the most promising opportunities and pressing needs for today’s aftermarket organizations. This conference has much to offer to any executive who wants to master this crucial new business channel.”

Members of SEMA, the Motor & Equipment Manufacturers Association (MEMA) and Automotive Aftermarket Industry Association (AAIA) will be offered a special discount price for the event.