Toyo Rated Top Tyre by US Dealer Survey

For the eighth time in a decade Toyo Tire & Rubber has been rated the top overall consumer tyre brand in Tire Review’s annual Tire Brand Study of North American Tire Dealers. The company has also taken the number one slot for medium truck tyres – the sixth time in the last eight years.

Conducted by Babcox Research for the past 17 years, this Tire Review survey measures the opinions and perceptions of independent dealers in North America about the dozens of brands being carried and sold. As a part of the tyre brand study, independent dealers were asked to rate each brand of tyre they stock, or are a stocking dealer for, in a series of categories on a scale of one to ten.

“One of the most powerful acknowledgements of your efforts as a manufacturer is to be graded number one by the experts on the front lines; in our case they are the independent tyre dealers,” said Yasushi Takagi, president & CEO, Toyo Tire U.S.A. Corp. “We are proud of our products, and are committed to upholding the standards that make Toyo Tires a premium tyre brand.”