Pirelli’s PZero, Cinturato Display “Green Heart”, “Performing Soul” in Frankfurt

Pirelli is promoting its ecological and performance credentials at the Frankfurt Motor Show, where its tyres are paired up with some of the leading lights in high-performance automotive engineering. The company has also stated that Dekra and TÜV tests have “confirm[ed] the success of Pirelli’s commitment to Green Performance, that is to say the reduction of consumption and environmental impact, increasing at the same time performance connected with safety.”