Cooper to Supply 2 Lines to US Sears Auto Centers

In the US, Cooper Tire & Rubber Co has announced that it has finalised an agreement with Sears Holdings to supply Sears Auto Center facilities nationwide with two full lines of passenger tyres. The agreement will entail the manufacturing and sale of the Sears Guardsman Plus and the Cooper Response Touring passenger tyre lines.

The Guardsman Plus is being offered in 18 sizes, while the Cooper Response Touring includes 16 sizes, and both offer sizes ranging from 13 to 16 inch. These Cooper products are expected to launch within Sears Auto Centers this fall. Sears currently operates more than 850 Sears Auto Centers.
 
Phil Caris, vice president of sales and marketing for the North American Tire Division at Cooper Tire states, “Over the years, Cooper and Sears have enjoyed a very successful business relationship and we are excited about introducing our brand at Sears retail stores. This relationship is an important component of our strategic initiatives in providing top line growth through increasing Cooper brand presence and market share in the National Retailer channel.”
 
Cooper believes that by making this agreement it will be able to tap into a customer pool loyal to the Sears Auto Center brand.