Conti Looks to Score in Thailand Market

Looking to capture 5 per cent of Thailand’s tyre market within three years, Continental AG opened its first official sales office in Bangkok. “Within the next two, three years we hope to have captured 5 per cent of Thailand's tyre market, and within five years we will be among the top five brands here,” stated Benoit Henry, vice president of marketing for Continental’s Asia-Pacific region. Thailand has a local market of about six million tyres per year. Continental currently has two tyre plants in Malaysia that can service Thailand, but Continental may consider building a local plant there. (Tire Review)