Goodyear Philippines Launches UHP Concept Store

Goodyear Philippines has launched its first Goodyear Racing Zone concept retail outlet for ultra-high performance tyres in Iloilo City.

The store will be run by the F&E Group, which has been an official Goodyear tyre dealer in the country since February 1994. The opening also marks the 30th anniversary of the F&E Group’s entrance into the tyre dealership world.

Goodyear Philippines President and Managing Director Dave Morin said, “Goodyear Racing Zone combines over a century’s worth of leading innovations with a keen understanding of what the ultra-high performance segment needs, and what today’s faster, more powerful and heavier high performance vehicles require. The lunch of Goodyear Racing Zone gives our consumers access to a comprehensive range of Goodyear ultra-high performance tires offered at unrivaled value.”

The manufacturer’s racing heritage includes stints in Formula One, in which drivers running on the company’s rubber claimed over 350 Grand Prix, and sponsorships of NASCAR and Formula Drift in Singapore. The Goodyear Racing Zone will bring products such as the Eagle F1 Asymmetric and the Eagle F1 GSD3 to consumers, in a wide range of sizes.