Goodyear introduces AGRI Club

Goodyear has introduced a new agricultural club for farmers nationwide. The Goodyear AGRI Club has been set up to encourage the sharing of best practice and industry news throughout the UK's farming community. Free to join, the Goodyear AGRI Club offers members regular e-mail and postal newsletters as well as tyre offers and opportunities to join the Goodyear team at farming shows across the country.

In July the Goodyear farm team reported signing up its 100th member to the newly formed club at the Cereals show in Cambridge. This 100th member came in the shape of John Hill, double World Ploughing Champion and current user of Goodyear tyres.

“The AGRI Club is our new initiative which we hope will join farmers across the nation together providing them with offers and promotions relating to Goodyear products and events through the seasons” said Richard Hutchins, Goodyear farm tyre specialist. “We are pleased to have signed over one hundred farmers up to the club already but hope to increase this number as the show season progresses.

“We felt that it was important to share best practice and also to provide our consumers with offers and promotions they may not have been aware of previously,” Hutchins continued. “We want to build relationships with our end users, and the AGRI club, as well as our prominence at farming shows throughout the year, is helping us to achieve this goal. Only by talking to our customers directly will we learn what they want from their tyres.”

To join the AGRI Club, download and print out a registration form available from the www.mygoodyear.co.uk website. Completed forms should be posted to Kate Rock, Goodyear AGRI Club, TyreFort, 88- 98 Wingfoot Way, Erdington, Birmingham, B24 9HY.