First Stop Unveils Latest Model Store

The Exhaust Tyres Batteries (ETB) group, which has branches across the Midlands and is part of the First Stop network of tyre dealerships, has recently seen its head office re-developed to become the latest ‘model store’ for the network. ETB and Bridgestone have made a significant investment in the refurbishment of the head office, based in Worcester, including the complete overhaul of the exterior and a new reception area to provide a more appealing environment for customers.

The First Stop model stores are the flagship outlets for the network and are part of the ongoing development to strengthen the First Stop brand and its network of tyre dealerships throughout the UK. The new store was unveiled in June and has significantly boosted ETB’s business, proving a success with both employees and customers. The recent re-development of ETB’s head office comes after its Stratford branch was also converted to a model store last autumn.

Mark Fereday, Retail Development Manager for First Stop, commented, “ETB is a well established and respected business in the tyre industry and it is very significant for the First Stop network that it has chosen to redevelop its head office to become First Stop’s latest model store. “More and more dealerships are recognising the benefits and opportunities that are associated with being part of the First Stop network, particularly as we continue to drive the brand in the second half of 2009 with continued training and investment for dealers and exciting promotions and events for customers.”