Cooper Aims for Double-Digit Growth in China

Cooper aims to maintain its double digit growth in China over the coming years. The company’s vice president and general manager of Asia operations, Allen Tsaur, reports Cooper’s revenues in China last year to be close to five billion yuan, a figure he describes as contributing a “significant portion of Cooper Tires’ global revenue.”

Sales in China began to recover in march. Tsaur says that from April onwards “tyre supply has fallen short of demand.” Cooper intends to meet this demand by increasing productivity at its Shandong truck and passenger car tyre facility. According to Tsaur, the Six Sigma and LEAN projects the company introduced late last and early this year have increased productivity at the company’s Chinese plants by a considerable margin.