Button Launches Bridgestone Roadshow

British Formula One Drivers Championship leader, Jenson Button opened Bridgestone’s Driving Nation Roadshow in Birmingham on Thursday 30 July.

Button Brawn did a live question-and-answer session in front of the crowd with Bridgestone Motorsport’s Andy Stobart to open the roadshow, which will travel the UK spreading the word about greener motoring and canvas motorists’ views on the pressures of driving today. The purpose, says Bridgestone, is to find out what pressures motorists are currently facing on the roads, what irritations they have with modern-day driving and what they believe the future holds for motoring in the UK. Favoured topics included the cost of fuel, the condition of the nation’s roads, traffic congestion and car maintenance. Visitors also got the chance to test their driving skills against Button in the Bridgestone F1 simulator and to divulge their bad driving confessions. The next stop for Driving Nation will be on 4 August in Weymouth.

Andy Dingley, advertising and promotions manager of Bridgestone, said, “It was fantastic to see so many people from all over the West Midlands turn out to visit Bridgestone’s Driving Nation Roadshow. What better way to kick off our campaign than with the driver who quite simply has kept us glued to our TV sets over the last five months and has truly come into his own over this F1 season? Bridgestone was very proud that Jenson could come up to Birmingham to launch the Driving Nation Roadshow.”