Simon Tattersall Appointed ATS Euromaster Head of National Truck

ATS Euromaster has appointed Simon Tattersall as Head of National Truck, reporting directly to Peter Fairlie, Group Sales Director. Tattersall has worked for with parent company Michelin for 28 years, based at their headquarters in Stoke-on-Trent. In his most recent role he was Business Development Manager for Michelin Fleet Solutions and Sales Manager, responsible for the company’s original equipment sales to trailer manufacturers in the UK and Nordic countries.

Commenting on his appointment, Tattersall said: “My primary focus as Head of National Truck is to continue building on the success ATS Euromaster has enjoyed over the last two years, during which it has won major contracts with customers including Eddie Stobart, Suttons and Gist.

“It’s an interesting time to be joining the business as the current financial climate means fleets are paying even greater attention than ever to maximising performance and economy. This fits perfectly with the whole-life cost and fuel economy benefits that a professionally managed fitment policy can deliver, with ATS Euromaster’s principal offer for national fleets based around the Four Lives of a Michelin tyre,” he adds.

Tattersall, 55, will be based at ATS Euromaster’s 24-hour customer service centre in Aston, Birmingham.