Mid East Industry Representatives Meet to Discuss Barbican Turbo

Representatives from the custom, tuning and motorsports industry have met in Dubai to discuss the Barbican Turbo show, which will be held between the 8th and 10th October at the Abu Dhabi National Exhibition Centre. Last year’s inaugural show was attended by more than 19,000 enthusiasts, a very respectable headcount for a first-time show. Critical to the show’s ongoing success, believes organiser United Business Media, is direct input from the industry about Barbican Turbo’s future development and how it can meet the needs of participating companies.

“We are especially pleased the organisers have decided to involve us and other companies in the event process as it allows them to produce an event that we actually want and need to support our businesses goals,” stated Foilacar managing director Swen Roters, who was present at the Dubai meeting. “Our target market are VIP customers and as a result of discussions we are now working with United Business Media to develop a VIP zone within the show and how best to attract other companies with VIP products and customers to Barbican Turbo for this year.”

Further topics covered during the meeting included show features such as world-class drifting demonstrations, the Top 100, the 2nd National Sound-Off, the 1st National Dyno Shoot-Out, the music stage and the gaming zone as well as show zones – the Paddock, the Japanese Tuning zone, European and American companies taking part and the Local Heroes zone – a zone that the organisers are calling to be filled with the best of the best companies from within the United Arab Emirates.

“We decided to hold this meeting to show further support to the industry and to be innovative in this respect, our goal is to deliver the very best event we can over the long term, for many years to come and we feel by listening to what the industry has to say we are a step closer to doing this,” commented show manager Matt Tarrant. “The meeting was a success and we will be organising a follow-up meeting shortly. As an open forum we are also keen to have input from other companies and anyone in the industry who is interested should contact us directly.”

In 2009 Barbican Turbo will again run alongside Adrenaline Sports Live. This is the country’s annual meeting for the adventure and adrenaline sports communities, related companies and tourism bodies wanting to promote their adventure travel in their home country packages. Anyone interested in finding out more about Barbican Turbo and their industry panel meetings should contact the organisers, UBMi UAE for information on +971 2 406 4471 or email matt.tarrant@ubm.com.