Lassa: BRISA Partnership Supporting Distribution

Lassa was established in 1974 by the Sabanci Group, of one Turkey’s leading industrial conglomerates. In 1988 it significantly increased its capacity and product by becoming joint venture partners with the Bridgestone Corporation. This partnership forms the award-winning BRISA Corporation, enabling the Lassa brand to be supported by enormous resources and investment which, facilitates the production of a quality range of Lassa brand tyres.

Now one of Europe’s largest tyre producers, its integrated plant in Kentsa, Turkey covers over two million square metres and is equipped with state-of-the-art design and production technology and a revolutionary dedicated research and development centre. Customers are offered tyre products of superior quality sustained by outstanding service. BRISA supply Lassa tyres in over 50 countries worldwide through distributors who are specially selected for their location, logistics and experience. An extensive range of passenger tyres, high performance and winter ranges are manufactured, along with 4×4, rally, van and light truck, OTR and agricultural tyres.