Jenson Button To Appear at Bridgestone UK Driving Nation Launch

Bridgestone has confirmed that Jenson Button will be appearing on the second day of the launch event of its UK Driving Nation roadshow. The Driving Nation roadshow starts on Wednesday 29 July in Birmingham’s Centenary Square and runs for two days from 10:00 to 16:00. By bringing together the nation’s collective opinions on driving, Bridgestone is aiming put the pleasure back into motoring by reminding us how great it can really be.

After continuing his pursuit of the World Championship at the Hungarian Grand Prix, Brawn GP’s Jenson Button will be flying in on Thursday 30 July to sign autographs and greet fans from 12:00 onwards.

The Driving Nation roadshow will canvas motorists’ views on the pressures of driving today across a spectrum of subjects including: Is the cost of fuel a major concern?; Is the condition of the nation’s roads actually affecting wear and tear on your tyres?; and has the credit crunch meant that you have slowed down to conserve fuel, and save money on repair bills?

Andy Dingley, marketing and promotions manager of Bridgestone commented: “We know that motorists are currently facing some of the biggest challenges ever, from the increasing cost of fuel, to environmental concerns over CO2 emissions, to the misery of congestion, sadly it seems that we have forgotten the pleasure of driving and the sheer unadulterated joy of getting behind the wheel. What better way to kick off our campaign than with the driver who quite simply has kept us glued to our TV sets over the last five months and has truly come into his own over this F1 season.”