Deldo Autobanden: “Sales have been Reasonably Good”

Deldo reported having a good Autopromotec with a lot of international visitors to their stand. “Our Italian team were kept extremely busy dealing with enquiries from perspective new and existing customers,” said the company’s marketing manager, Rutger Veerman.

“Up to now this year for Deldo has not seen the dramatic sales decline that was predicted by many due to weakening of the global economy,” continued Veerman. “In fact, our tyre sales have been reasonably good and there is even a slight improvement over the first months of the previous year. So, we would have to say that we are reasonably satisfied compared to what is happening with the automotive market generally. One obvious result of the international fiscal situation is the increasing demand for budget tyres.”

In addition to its premium labels, Deldo offers an attractive package of private brands Minerva and Fortuna and exclusive labels Wanli, Roadstone, Sailun and Rockstone. Each tyre program presents its own specific characteristics and size range which equates to total sales of over 3 million budget tyres annually. With a large sourcing network, daily communication with its many partners and the continuous development of its product portfolio Deldo holds a unique position in the European market. “Important assets for an independent wholesaler are client oriented service, continuous stock and supply, attractive pricing and just-in-time distribution,” said Veerman.