Continental: Women Show More Interest in Hybrid Technology

New research conducted by Continental AG suggests female drivers are more interested in Hybrid Technology than men. In 2007 less than a third (61.6%) of all female motorists surveyed knew anything about hybrid technologies. This percentage grew to around 75 per cent in 2008 and stood at 79 per cent this time.

In March of this year – for the third time in a row – the company commissioned TNS/Infratest to interview around 1,000 German motorists. As in the past, the study focused on driving behaviour as well as on the drivers’ knowledge and opinion of hybrid drive systems. Asked whether they had already read or heard something on the topic, 88.9 per cent responded that they had, up from 86.9 per cent last year. Two years ago only 80 per cent said they had done so.

“A rethinking in the direction of eco-friendly technologies has already taken hold,” said Dr. Karl-Thomas Neumann, chairman of the executive board of Continental AG, commenting on the results of the survey. “In our role as international automotive supplier, we want to make a major contribution now and in the future to conserving the world’s resources. To achieve this, we are still counting on the potential this sector harbours.”