Brityrex 2010 Embarks on ‘Major International Marketing Drive’

A major marketing campaign is underway to promote the next staging of Brityrex International, which will take place at Manchester Central 5 -7 October 2010. Show organisers ECI International report that early July saw the distribution of 10,000 information packs for the UK’s only dedicated tyre, accessory and workshop equipment trade exhibition. This activity will be supplemented by extensive UK and international tyre trade advertising, marketing, information and online campaigns over the next 12 months.

In addition to covering all sectors of the tyre industry, Brityrex 2010 will also place increased emphasis on workshop equipment, tools and services. Research suggests that tyre retailers and distributors have delayed or postponed making capital purchases during the recession, which is expected to create increased demand for new equipment as market conditions improve later next year.

“Although the show is still a long way off we want to make sure exhibitors and visitors have plenty of time to schedule it into their business plans and above all to benefit from our pre-show marketing activities,” explained ECI’s managing director, Paul Farrant.

“The initial response has been terrific and the show is already 47 per cent sold, which is a great start. The feedback we’ve had strongly suggests that businesses are looking beyond the difficult trading period to a time when the market will pick up. We’re confident that will coincide with Brityrex taking place next October, which should make it a really positive opportunity for buyers and sellers to get together,” added Paul Farrant.

In attracting exhibitors to the UK, ECI International can call on companies involved in its other international tyre trade shows in Singapore and South Africa. This means that UK buyers will have the opportunity of dealing with new suppliers, taking advantage of exclusive products, brands and services. This is particularly true of Chinese, Indian and Asian manufacturers.

The exhibition will again be sponsored by the NTDA, which will hold its popular annual dinner and TAFF Industry Awards alongside the event.

A selection of exhibitors already committed to Brityrex 2010 includes: Absolute Air Solutions; Airtec; Apaseal; Autogem; Beissbarth UK, BITS, DQN, Haweka, Hoffman Megaplan, JIA Sources International, Kings Road Tyres, Koryo Tyres Industrial, MAM Software, Ningbo Junda, Profil, Shandong Wanda Boto Tyre, Star Tyre Group, Techking Tires, Treadsetters, Uniroyal Truck Tyres, Value Tyres, Zhengxing Wheel