Bridgestone Releases Renewed Environmental Mission Statement

On behalf of its worldwide subsidiaries, Bridgestone Corporation has launched its renewed Bridgestone Group “Environmental Mission Statement”. This document refines and further develops the “Environmental Policy Statement” formally issued in 2002 and is intended to reaffirm Bridgestone’s commitment to environmental stewardship as stated in the Company’s Environmental Philosophy: “To help ensure a healthy environment for current and future generations.”

The renewed Environmental Mission Statement is comprised of two intertwined areas of focus – “Three Areas of Environmental Progress” and “Two Core Strategies for Growth” – that guide the Bridgestone Group’s environmental management activities.

Using the Environmental Mission Statement as a guide, going forward the Bridgestone Group reports it will take further positive steps to enhance environmental management throughout its businesses. Three areas are identified for environmental progress. The first two, “Operations” and “Products and Services”, encompass the Group’s business activities, and include energy and natural resource efficiency through product design, manufacturing and delivery. The third area, “Community Activities,” includes a wide variety of efforts such as engaging in community-based wildlife habitat improvements and environmental education, as well as helping drivers improve fuel mileage. The two core strategies, enhancing environmental communication and the Group’s Total Environmental Advanced Management System (TEAMS), create a foundation on which the Group will carry out its environmental activities in these three areas.

One of the missions the Bridgestone Group states it has set for itself in its corporate philosophy is “to contribute to the conservation of the environment.” In this regard the company says it has long positioned environmental management activities as an important focus item, and it has been decisively implementing initiatives and programs in support of this mission.

The range of environmental activities that the Bridgestone Group is committed to is diverse and goes beyond its existing business areas, the company states. These measures include reducing the environmental burden generated by production activities, developing and marketing products with enhanced environmental performance, and expanding its retread tyre business. Bridgestone reports it will continue increasing and accelerating the pace of these activities.