Winschiers Named Managing Director, Continental Tire Canada

Continental Tire North America (CTNA) has appointed Oliver Winschiers, formerly director, Corporate Purchasing for its Automotive and Rubber Groups in The Americas, to the position of managing director of Continental Tire Canada. Winschiers will be based in Ontario and take on responsibility for the profitable growth and overall operation of the company’s Canadian division.

Winschiers’ career with Continental began with the Siemens VDO acquisition – he joined Siemens AG in Stuttgart, Germany in October 1997 as a regional sales manager, and progressed through a number of roles. During his time with Continental, Winschiers has also been responsible for the direct material purchasing for Continental Tire North America, including the overall operation of the Aldora Mills cord fabric plant in Barnesville, Georgia.

While growing up, Winschiers lived in Holland, Germany, Tunisia and Iraq before returning to Germany to complete his education. He is fluent in German, French, English and Spanish. “Oliver brings a truly global perspective to our Canadian operations and our Americas management team,” said Matthias Schoenberg, CEO of CTNA. “His background in sales and purchasing provides solid business management experience for Continental in Canada.”

Winschiers’ appointment is effective July 15 and he will report directly to Matthias Schoenberg. Jay Dhillon, who was acting managing director in Canada, will return to the US to continue managing the company’s Automotive Aftermarket and General Merchandise business.